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The clash between Prabhas-starrer “Salaar” and Shah Rukh Khan’s “Dunki” on December 22 was causing quite a stir in the film industry, with distributors often fighting for screen space. This clash had put exhibitors in a tough spot, as they had to choose between the two highly anticipated movies. However, it seems that a potentially ugly fight over screens has been averted, thanks to a meeting between the Red Chillies team and the producers of “Animal.”
In recent years, it has become common for distributors to compete fiercely for screen allocation, leaving exhibitors in a difficult position. This clash between “Salaar” and “Dunki” had raised concerns throughout the industry, and theaters across the country were bracing themselves for the challenge on December 22.
Fortunately, the situation may now be under control. According to sources, “Salaar” will be distributed by Anil Thadani’s AA Films, the same company distributing “Animal,” starring Ranbir Kapoor, which is set to release on December 1. There was apprehension among the “Dunki” team that AA Films might pressure theaters to prioritize “Salaar” over “Dunki” in exchange for screening “Animal.” This practice has occurred in the past, causing concern.
To address this potential issue, senior officials from Shah Rukh Khan’s company, Red Chillies Entertainment, reached out to the producers of “Animal.” They requested that the producers ensure theaters would not be coerced into prioritizing “Salaar” over “Dunki.” Thankfully, the producers of “Animal” understood the concerns and assured Red Chillies that they would not engage in such tactics.
This development showcases the maturity of all parties involved, highlighting the importance of communication in the industry. Shah Rukh Khan’s proactive approach helped prevent a potentially contentious battle over screen allocation. If all goes according to plan, the clash between “Dunki” and “Salaar” should be a peaceful one, at least in terms of screen sharing.
Moreover, due to the release date change of “Salaar” to December 22, it had a ripple effect on other December releases. Karan Johar’s “Yodha,” initially scheduled for December 15, decided to move to a different date. Karan Johar, known for his close association with Shah Rukh Khan and his past collaboration with Prabhas on the Hindi version of “Baahubali,” made this decision out of respect for both actors. This move will help ensure that “Yodha” retains screens and does not get overshadowed by the big releases of “Dunki” and “Salaar.”
The new release date for “Yodha” is yet to be confirmed, and it might be postponed to 2024 or rescheduled to December 8 or another date in November. A clearer picture will emerge in the coming days.
In conclusion, the potential clash between “Dunki” and “Salaar” has been averted through effective communication and respect among industry players. This outcome ensures a more harmonious release schedule and a fair distribution of screens for all the films involved. Additionally, other December releases like “Merry Christmas” may also consider adjusting their release dates to avoid the clash and provide a balanced cinematic experience for audiences.